Search Engine Optimization (SEO) is the process of getting high search placement in the organic or natural listing of search engines while Social Media Optimization (SMO) has the ability to drive huge amount of targeted niche traffic to a site quickly. It is also another way to network with potential clients and build a good reputation online.
Which one is better Search Engine Optimization (SEO) or Social Media Optimization (SMO)?
To answer this question will compare the advantages and disadvantages of both Search Engine Optimization and Social Media Optimization.
Advantages of Search Engine Optimization
Works almost all niches
Long term traffic
Great Return on Investment (ROI)
High quality traffic
There’s no need for a popular profile to get traffic
Advantages of Social Media Optimization
Helps SEO in building backlinks
Increase popularity of website
Can create brand image of a website
No need to optimized the site structure for search engine spiders
You’ll get valuable contacts
Disadvantages of Search Engine Optimization
The process of SEO takes time and effort
Contents need to be readable by search engine spiders
The site structure should be optimized for search engine spiders
Disadvantages of Social Media Optimization
Contents should be readable by human readers
Needs to have a popular profile to get lots of traffic
Will work on some niches
Both are great internet marketing tool and have its own benefits. Some people believes that SEO is better than SMO and some believes that SMO is better than SEO. Well for me both plays a great role in driving traffic and the two work together rather than separately. It drives traffic to our site so why not combine them to get a much better result since SEO benefits from SMO through the backlinks that gives significant impact in search engine rankings. If both done correctly will work like a needle in a thread. SMO works great if your topic is about entertainment, music, sports, technology, and other internet related stuffs. It can give you plenty of traffic in short term while in SEO, it works great with almost all of the niches and it can give long term traffic to your site though, the process of doing it takes some time and effort.